Barska® is one of the world's leading producers of premium sports optical equipment and accessories. We design our products "To Deliver Value, Quality and New Technology in Outdoor Products That Enhance the Consumer's Lifestyle" in sporting activities such as hunting, fishing, bird watching, and outdoor observation. Our products, especially the riflescopes, feature the latest optical technology made by the most prominent manufacturers using the best components around. Many products, like our rifle scopes and binoculars, feature prisms with a variety of coating and high-density lenses to provide customers with clear, bright, and distinct images. We employ experts in optics and technology who help us produce the best products and offer extensive sales and customer support information to dealers and customers alike. Customer support services are accessible via phone or email and all products are accompanied with a full warranty. Customer support services, manuals, and instructions are offered in multiple languages as products sell globally. We have been in business since 1994, and we are currently based in La Verne, which is located in Southern California. We have a number of corporate offices, warehouses, and distribution centers around the country and there are also over 40 international distribution centers around the world. Our swift and dynamic supply chain and EDI sends products directly to stores immediately, and products can even be customized for certain corporate purchases. Our vision is to become the largest manufacturer of sports optical equipment and optimize the user experience through cutting edge technology.