SWAROVSKI OPTIK, together with the Crystal business unit and Tyrolit, the manufacturer of grinding materials and tools, is part of the Swarovski Group which is wholly owned by the Swarovski family. The values and tradition of this family company make for visionary, responsible and enduring corporate development in which people, in the shape of customers and employees, and a respectful way of dealing with nature and its living beings play a central role. Market position As the manufacturer of high- precision long-range optical products for the highest quality standards and superior operating comfort, SWAROVSKI OPTIK is one of the world’s leading suppliers of long-range optics for hunting, nature observation and birdwatching as well as travel and leisure. By concentrating on highest optical performance, functional innovation and cutting-edge design, SWAROVSKI OPTIK has successfully carved its position as the premium brand. Extensive warranty and service benefits complete the uncompromising commitment to quality and ensure a high level of customer satisfaction. Company data 2011 SWAROVSKI OPTIK produces exclusively at its headquarters in Absam/Tyrol and in 2011 with a global workforce of 700 and an export share in excess of 90% it posted annual sales of around EUR 100,4 million. Products The binoculars, telescopes, rifle scopes, optronic instruments, range finders and image intensifier tubes produced by SWAROVSKI OPTIK are appreciated around the world by professional users due to their outstanding precision, diamond-bright optics, perfect ergonomics and their longevity. Knurl milling tools produced by SWAROVSKI OPTIK, in addition to precision mechanical and optical components for other manufacturers, are produced with the same high level of commitment to quality as the long-range optical instruments. Market presence SWAROVSKI OPTIK is present on all five continents and has its own sales companies in Austria, the Benelux countries, Germany, France, Great Britain, Italy, Poland, Romania, Switzerland, the Czech Republic and Slovakia, Hungary, the Western Balkans and the USA. SWAROVSKI OPTIK products are available in over 30 countries through well-established sales partners.